Tag Archives: the sun

The Sun online – good or bad?

2 Feb

Evaluating the official website of The Sun newspaper, how did I rate the website that runs alongside the famous newspaper?

Searchability: The site is the first to come up when typing “The Sun” into Google, the URL of the site is exactly the same as the name of the newspaper, so people shouldn’t have any difficulties with finding the site.

Usability: Despite the many flashing multimedia links and the diverse range of articles on the homepage, each page seems to load quickly when the links are pressed . All the pictures also act as links so if the picture catches your eye before the heading does, you can just press on the image.

Navigation: My first thoughts of the homepage is that it is overcrowded! As you click on the site you’re faced with a rainbow of different multimedia and articles. Although the link navigation proves to be successful; in my opinion the navigation could be hard in terms of finding exactly what you want. However the search bar at the top is an easy way of finding a specific article.

Design: The homepage uses a large heading at the top and a left hand side toolbar and a red and white colour screen. Although the toolbar layout seems pretty simple, there are a lot of links, and it could be time-consuming finding exactly what you want in the toolbar. In the middle of the page are print screens of popular newspaper articles, these flash from one to the other, although eye catching they take a huge amount of attention away from the website and in my opinion are not necessary. Along the right hand side there are many annoying adverts which take up too much space, wedged between the adverts are more articles headlines accompanied by small thumbnail images. Ticker lines and flashing images take the much-needed attention away from the headlines of the stories. As you keep scrolling down (quite far) there are more article headings all jumbled between forums and features. The design has a lot of potential, the colour scheme is successful in catching the eyes of its user, however the overcrowding of the features and articles makes me feel pretty claustrophobic!

Content: The content runs alongside the news of the day. However the website has taken the content out of hand. There are a good selection of well written (depends what you personally describe as well written, but well written in terms of “The Sun”) articles. On the other hand if you can’t find the articles then there is no point in having the site. The content needs to be presented simply. If the toolbar was used alongside a print screen of the newspaper’s front page article then I think it would be easier to find a specific article or just browse for the day-to-day news. The multimedia is not necessary and makes the site look tacky. The site is definitely not well signposted! The homepage left me feeling overwhelmed by the amount of articles the website is presenting.

Interactivity: The reader is invited to become involved with the website in the numerous polls named “have your say”. However these forums are lost in the homepage until the user navigates precisely to the dedicated forum “discussion” page.

UGC: The user is welcomed to create their own account in order to enter competitions and reply to discussions and forums.

Overall, although The Sun website does include a numerous variety of articles, I as a user felt lost and confused about exactly where I start to to find my particular chosen news. If I was unable to use the search bar then I would feel completely confused as to where to start a search for a particular item. The site has too much information and links which can go on forever. The headlines are wedged between flashing outside advertisements. I feel bombarded with the amount of eye-catching headlines, and feel that there is no priority given to the top stories of the day.